[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.nzone.cz\/znalost-jednotlivych-prvku-komunikacniho-procesu-neni-na-skodu\/#Article","mainEntityOfPage":"https:\/\/www.nzone.cz\/znalost-jednotlivych-prvku-komunikacniho-procesu-neni-na-skodu\/","headline":"Znalost jednotliv\u00fdch prvk\u016f komunika\u010dn\u00edho procesu nen\u00ed na \u0161kodu","name":"Znalost jednotliv\u00fdch prvk\u016f komunika\u010dn\u00edho procesu nen\u00ed na \u0161kodu","description":"Co to vlastn\u011b je komunika\u010dn\u00ed proces? Jedn\u00e1 se o aktivitu, prost\u0159ednictv\u00edm kter\u00e9 chceme n\u011bkomu p\u0159edat ur\u010dit\u00e9 sd\u011blen\u00ed. V\u00a0pr\u016fb\u011bhu komunika\u010dn\u00edho procesu v\u0161ak m\u016f\u017ee doj\u00edt k\u00a0mnoha chyb\u00e1m…","datePublished":"2025-03-06","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.nzone.cz\/author\/#Person","name":"nzone.cz\n","url":"https:\/\/www.nzone.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5522eb0fc8481dea5f6519f6a0b15ee2c46358d48429b281fd7c49cbb5a929f9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"nzone.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.nzone.cz\/wp-content\/uploads\/img_a309216_w2031_t1520195835.jpg","url":"https:\/\/www.nzone.cz\/wp-content\/uploads\/img_a309216_w2031_t1520195835.jpg","height":0,"width":0},"url":"https:\/\/www.nzone.cz\/znalost-jednotlivych-prvku-komunikacniho-procesu-neni-na-skodu\/","about":["Podnik\u00e1n\u00ed"],"wordCount":475,"articleBody":"Co to vlastn\u011b je komunika\u010dn\u00ed proces? Jedn\u00e1 se o aktivitu, prost\u0159ednictv\u00edm kter\u00e9 chceme n\u011bkomu p\u0159edat ur\u010dit\u00e9 sd\u011blen\u00ed. V\u00a0pr\u016fb\u011bhu komunika\u010dn\u00edho procesu v\u0161ak m\u016f\u017ee doj\u00edt k\u00a0mnoha chyb\u00e1m a zpr\u00e1va tak m\u016f\u017ee b\u00fdt naprosto nepochopena, nebo m\u016f\u017ee b\u00fdt pochopena v\u00a0\u00fapln\u011b jin\u00e9m smyslu, ne\u017e jak\u00fd byl p\u016fvodn\u00ed z\u00e1m\u011br.\tHlavn\u00ed prvky komunika\u010dn\u00edho procesu jsou tvo\u0159eny subjekty:\u00a7\u00a0 Zdroj (vys\u00edlatel) \u2013 co\u017e je subjekt, kter\u00fd se sna\u017e\u00ed n\u011bco sd\u011blit p\u0159\u00edjemce. Zdroj by m\u011bl b\u00fdt p\u0159ita\u017eliv\u00fd a d\u016fv\u011bryhodn\u00fd. M\u016f\u017ee se jednat o zdroj \u2013o\u00a0\u00a0 Form\u00e1ln\u00ed (nap\u0159. komer\u010dn\u00ed organizace nab\u00edzej\u00edc\u00ed produkt),o\u00a0\u00a0 Neform\u00e1ln\u00ed (p\u0159\u00e1tel\u00e9),o\u00a0\u00a0 Neform\u00e1ln\u00ed neziskov\u00e9 (p\u0159\u00e1tel\u00e9, rodina, soused\u00e9 = n\u00e1zorov\u00ed v\u016fdci),o\u00a0\u00a0 Form\u00e1ln\u00ed neziskov\u00e9 (maj\u00ed vy\u0161\u0161\u00ed v\u011brohodnost ne\u017e komer\u010dn\u00ed, jsou objektivn\u011bj\u0161\u00ed, tzv. n\u00e1zorov\u011b ovliv\u0148ovan\u00ed).\u00a7\u00a0 P\u0159\u00edjemce \u2013 co\u017e je subjekt, na kter\u00fd se zdroj zam\u011b\u0159uje.\tMezi hlavn\u00ed n\u00e1stroje komunika\u010dn\u00edho procesu \u0159ad\u00edme p\u0159edev\u0161\u00edm:\u00a7\u00a0 M\u00e9dia \u2013 komunika\u010dn\u00ed cesta, kterou se p\u0159en\u00e1\u0161\u00ed sd\u011blen\u00ed od zdroje k\u00a0p\u0159\u00edjemci (nap\u0159. rozhlas, televize\u2026).\u00a7\u00a0 Sd\u011blen\u00ed \u2013 kombinace symbol\u016f ur\u010dit\u00e9ho v\u00fdznamu p\u0159ed\u00e1van\u00e1 prost\u0159ednictv\u00edm m\u00e9di\u00ed od zdroje k\u00a0p\u0159\u00edjemci (nap\u0159. ilustrace, text, slovn\u00ed projev\u2026).\tB\u011bhem p\u0159enosu sd\u011blen\u00ed doch\u00e1z\u00ed k\u00a0ur\u010dit\u00fdm aktivit\u00e1m, kter\u00fdmi jsou:\u00a7\u00a0 K\u00f3dov\u00e1n\u00ed \u2013 jedn\u00e1 se o transformaci ur\u010dit\u00e9ho v\u00fdznamu \u010di my\u0161lenky do symbolick\u00e9 podoby (nap\u0159. grafick\u00e9).\u00a7\u00a0 Dek\u00f3dov\u00e1n\u00ed \u2013 \u010dinnost, b\u011bhem kter\u00e9 p\u0159\u00edjemce vn\u00edm\u00e1 a interpretuje obsah symbol\u016f (nap\u0159. z\u00e1kazn\u00edk sleduje reklamu a interpretuje si jej\u00ed smysl).\u00a7\u00a0 Reakce \u2013 reklama m\u016f\u017ee zaujmout nebo ne.\u00a7\u00a0 Zp\u011btn\u00e1 vazba \u2013 \u010d\u00e1st reakce p\u0159\u00edjemce, kter\u00e1 se dost\u00e1v\u00e1 zp\u011bt ke zdroji.\u00a7\u00a0 \u0160umy \u2013 je \u0159ada nepl\u00e1novan\u00fdch poruch \u010di ru\u0161iv\u00fdch vliv\u016f, kter\u00e9 mohou zap\u0159\u00ed\u010di\u0148ovat zkreslov\u00e1n\u00ed sd\u011blen\u00ed. Zdrojem mohou b\u00fdt poruchy m\u00e9dia, nespr\u00e1vn\u00fd v\u00fdb\u011br c\u00edlov\u00e9 skupiny, neadekv\u00e1tn\u00ed symboly, nespr\u00e1vn\u00e1 volba m\u00e9dia aj.\tP\u0159\u00edjemce nemus\u00ed zpr\u00e1vu obdr\u017eet, proto\u017ee u ka\u017ed\u00e9ho jedince se projevuje \u2013\u00a7\u00a0 Selektivn\u00ed vn\u00edm\u00e1n\u00ed \u2013 ka\u017ed\u00fd je denn\u011b vystaven\u00fd velk\u00e9mu mno\u017estv\u00ed informace a vn\u00edm\u00e1 jen n\u011bkter\u00e9 informace, kter\u00e9 jsou pro n\u011bj podstatn\u00e9.\u00a7\u00a0 Individu\u00e1ln\u00ed hodnocen\u00ed \u2013 \u010dlov\u011bk m\u00e1 tendenci zpr\u00e1vu upravit, dle toho jak to chce. Jedn\u00e1 se tedy o velice subjektivn\u00ed aktivitu.\u00a7\u00a0 Selektivn\u00ed zapamatov\u00e1n\u00ed \u2013 souvis\u00ed se zapom\u00edn\u00e1n\u00edm a tvo\u0159en\u00edm si m\u00edsta pro p\u0159\u00edjem dal\u0161\u00edch informac\u00ed. Lid\u00e9 si zapamatuj\u00ed pouze to, co cht\u011bj\u00ed. Zbytek zapom\u00ednaj\u00ed pr\u00e1v\u011b proto, aby si tvo\u0159ili nov\u00e9 m\u00edsto pro nov\u00e9 informace.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Znalost jednotliv\u00fdch prvk\u016f komunika\u010dn\u00edho procesu nen\u00ed na \u0161kodu","item":"https:\/\/www.nzone.cz\/znalost-jednotlivych-prvku-komunikacniho-procesu-neni-na-skodu\/#breadcrumbitem"}]}]